How it works
You bring the footage and the songs. The Engine does the sorting, the cutting and the posting, and you get the last word on every post.
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Upload your show footage
Create an artist, solo or band, and upload your raw footage: a whole folder from a show, or single files. Phone clips are fine. A long video goes up in pieces, so a dropped connection doesn't lose your place.
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Add your songs and lyrics
Upload each song as an mp3, wav or m4a file and paste its lyrics. The record is what the videos play, so upload the version you want heard.
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The Engine sorts your footage
It separates the singing from the band, transcribes it, and matches the words against your lyrics to work out which song each piece of footage is. It finds where each clip sits in the record, and tracks body position in the picture so shots follow whoever is performing. The Privacy Policy describes this processing in full.
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Subscribe, and the videos get made
Videos are made overnight once your subscription is active. Short lyric videos are looping sections of a song, cut from your footage, with the lyrics on screen. Long-form music videos are a whole song with your show footage lip-synced to the record, straight cuts and no effects. Footage The Engine hasn't matched to a song yet can still go into short videos, so the more you upload, the more it has to work with.
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Connect your accounts and choose a schedule
Connect your YouTube channel, Instagram professional account and TikTok account through each platform's own login. In Settings, choose your time zone, how often short videos go out, how often long-form videos go out, and the captions to use. For YouTube, also choose a default visibility and, if you want it, turn on automatic posting for the channel.
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Check your feed
Every post appears in your feed at least 24 hours before its time, with the song and the time it will go out. A replacement for a post that showed a video you have since deleted can appear later than that. Watch it, change its details (caption, YouTube title, description and visibility, and which accounts it goes to), cancel it, or post it now.
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Posts go out on your schedule
Anything you leave in the feed goes out automatically at its time, to the accounts you connected. A YouTube channel gets it only if you have turned on automatic posting for that channel; otherwise use Post now. On TikTok, posts go to your TikTok inbox as drafts for you to finish, unless you turn drafts off in Settings, and then they are visible only to you until TikTok has audited The Engine. Once a post is out, the Posted tab shows its views, likes and other counts from each platform.